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Twitter is in chaos. Since Elon Musk purchased the social media platform, impersonation accounts have sprouted like weeds and hate speech has seen a marked jump. But as that has happened, more users than ever are engaging.

What's Musk's goal for purchasing Twitter? Is it a billionaire buying a larger megaphone? Is it an effort to boost his legacy? For this episode of RadioEd, Matt sits down with Daniels College of Business professor Michael Nalick to discuss the acquisition from a business perspective and examine the societal impact.

Show Notes

Michael Nalick is an assistant professor of management, joining the Department of Management at Daniels from the University of Memphis where he taught strategic management and oversaw PhD students. His research interests are in corporate misconduct, the intersection of politics and business, and CEO activism. He has published in a number of journals in the management field and has presented his research at the top conferences in his area of study.

Prior to his academic career, Nalick worked as the policy director of the Precinct Three Commissioner’s Office in Travis County, Texas. He was also the assistant director of the Jewish Community Center of America.

Nalick received his PhD from Texas A&M University in strategic management, his master’s in public policy from the University of Southern California and his bachelor’s from the University of Texas, Austin.

More information:

Elon Musk acquires Twitter and fires top executives: https://www.washingtonpost.com/technology/2022/10/27/twitter-elon-musk/

Elon Musk says Twitter has had ‘massive’ revenue drop as advertisers pause spending: https://www.cnbc.com/2022/11/04/elon-musk-says-twitter-has-had-massive-revenue-drop.html

Elon Musk delays $8 ‘blue check’ Twitter verification plan until after the midterms: https://www.cnn.com/2022/11/06/tech/twitter-verification-delay-midterms

Comedian Kathy Griffin suspended from Twitter after mocking CEO Elon Musk: https://www.nbcnews.com/news/us-news/comedian-kathy-griffin-suspended-twitter-mocking-ceo-elon-musk-rcna55916

Jack Dorsey takes responsibility for Elon Musk’s mass layoffs at Twitter: https://www.theverge.com/2022/11/5/23442086/jack-dorsey-responsibility-twitter-mass-layoffs-elon-musk-apology-former-ceo

Why Elon Musk Is Blowing Up Twitter’s Business: https://www.theatlantic.com/ideas/archive/2022/11/elon-musk-twitter-advertising/672156/

A Verifiable Mess: Twitter Users Create Havoc by Impersonating Brands: https://www.nytimes.com/2022/11/11/technology/twitter-blue-fake-accounts.html

Original source can be found here.